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Redefining the technology and media landscape, tablets are one of the fastest-growing consumer computing devices. NYTimes.com tablet apps showcase our innovation and reach an influential audience of early adopters who demand up-to-the-minute news throughout the day.

Specs

  • Ad Opportunities

    Android News App

     

    Monthly impression-based packages available beginning December 4, 2012


    Windows 8 App & NYT Channel on Bing Daily

     

    Monthly 50% SOV run of app packages include half-page article page ads and interstitials


    NYT Web App for iPad

     

    An exclusive offering to our subscribers; offers an exclusive monthly sponsorship


    NYT Channel on Flipboard

     

    Monthly 40% SOV package includes full-page interstitials


    The Collection App

     

    Monthly 25% SOV packages available


  • Audience

        Unique Audience Composition Index
    Total Audience (13+)   5,219,000 100% 100
             
    Gender Male 3,220,000 62% 129
      Female 1,999,000 38% 73
             
    Age 18-44 3,292,000 63% 115
      25-54 3,158,000 61% 103
             
    Household Income $100,000+ 2,155,000 41% 119
             
    Education College grad+ 3,325,000 64% 135
      Postgraduate degree 1,587,000 30% 176
             

    Source: comScore TabLens, January 2013