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Specs

Online / Online Ad Format Details

Online Ad Format Details

General Guidelines and Requirements

All expandable ads must have a close button with clearly defined copy- "Close X".

Rollovers to initiate expansion are not permitted on XXL ads or any Home Page units.

All sound in ads must be click initiated.

All expandable ads must be 3rd party served

All locally served ads require a SWF, FLA, GIF/JPG and click-through URL. Please see our Online Technical Specifications for more details.

Homepage Ad Unit Specs

Ad Type	Dimensions	File Size	Video File Size (Streaming Only)	Animation	Serving Options	Notes
Doublebill	970 x 250 Closed unit is 300 x 250	60K initial 100k Polite	2.2 MB	Up to 30 seconds	Approved Third Party	The unit can house 30 seconds of rich media and stays at the 970×250 size until a user closes the unit. Advertisers must send along a 300x250 unit that will display if a user closes the ad. The close will be built into the page and is not required in the ad display MORE...
Home Page Marquee	970x90px and 300x600px	40K initial 100K polite	2.2 MB	Up to 30 seconds	Approved Third Party	Video animation up to 30 seconds and audio must be user initiated. Advertiser must provide a 300x600 leave behind banner if the user closes the ad. MORE...
Home Page Pushdown	970 x 418 when expanded 970x66 when retracted.	60K initial 100K polite	2.2 MB	7 seconds on auto expanded (30 secs on re-expand)	Approved Third Party	Auto-expands once per user per day. Must be click to expand and click to close Auto-expands for 7-seconds can re-expand with up to 30 seconds animation. MORE...
Home Page Half Page	300 x 600. Expandable to the left up to 504 x 600 pixels.	60K initial 100K polite	2.2 MB	Up to 30 seconds	Approved Third Party	Must be click to expand and click to close.
Home Page FilmStrip	300 x 600	60K initial 100k polite	2.2 MB	Up to 30 seconds	Approved Third Party	May have up to 100k for each subsequent load.
Home Page Big Ad	300 x 250. Expandable to the left up to 504 x 250.	40K initial 100K polite	1.5 MB	Up to 30 seconds	Approved Third Party	Must be click to expand and click to close.
Home Page Strip	336 x 90	20K	n/a- static	static	Site Served
Floating and Overlay Ads	Dimensions vary depending on creative concept. The max dimension is 972x600	60K initial 150K secondary	2.2 MB	Auto expand for 7 seconds. 30 seconds of user initiated animation allowed	Approved Third Party	Creative cannot cover the New York Times Masthead and overlay background must be Opaque. Z-index must be high enough to overlay other flash elements on the page. "Close X" button is required in top right corner of the overlay at all times. Auto expand must be capped at one user per day. Video must be streamed in with user initiated audio MORE...
Pre-Home Page Interstitial (Welcome Ad)	900 x 500	60K initial 100k polite	2.2 MB	Up to 15 seconds	Approved Third Party	Frequency cap of 1 per user, per 24 hours. No audio.
Home Page Share of Voice	Two units both 184 x 90	15K	N/A- Static	Static	Site Served	Two ads will appear concurrently on either side of The New York Times nameplate. We encourage advertisers to use the ad space on the left side of the masthead to display their company name or tagline, and the right side ad position should display a complimentary message to the left hand position. The ads should be tied together in both the messaging and visual elements. Any call to action should avoid language such as "click here," "buy now," "download now" or any such variation. In some cases the same ad may be used in both spaces, but separate tags need to be provided. MORE...
Home Page Expandable Ears	Two units both 184 x 90 Right Ear can expand to 184x450	20K initial 80k polite	No video allowed	Non-expanded animation up to 3 seconds 30 seconds animation in the expand state	Approved Third Party	Two ads will appear concurrently on either side of The New York Times nameplate. We encourage advertisers to use the ad space on the left side of the masthead to display their company name or tagline, and the right side ad position should display a complimentary message to the left hand position. The ads should be tied together in both the messaging and visual elements. Any call to action should avoid language such as "click here," "buy now," "download now" or any such variation. Right Ear can either be click to expand and click to collapse or rollover to expand and roll off to collapse. The rollover must have a one second delay to expand. MORE...
Home Page Partner Box	120 x 90	10K	N/A- Static	Static	Site Served	No iframes allowed, unit must be Javascript tags if third party served.
Home Product Marketplace Feature (Large version) (Real Estate/Owning a Home)	Large Photo: 230w x 160h Small Photo: 75w x 75h Logo: 78wx36h		N/A- Static	up to 30 seconds Logo - static	Site Served	Large Photo 230w x 160h, 60 char text with two links, Small Photo: 75w x 75h, 3 links, Logo: 78x36.
Home Product Marketplace Feature (Small version) (Articles, Home & Garden Section Front)	Large Photo: 160w x 105h Logo: 78x36		N/A- Static	up to 30 seconds Logo - static	Site Served	Large Photo: 160w x 105h, 60 char text with two links, Logo: 78x36
Home Product Marketplace Button	160w x 60h	5K	N/A- Static	Static	Site Served	40 characters of text
Home Page Advantage	163 x 90	10K	N/A- Static	Static	Site Served
Marketing Module	336 x 280		N/A- Static
Home Page: TimesCast	Mini Billboard: 970x30 Tile Logo: up to 132x12 Video: 335x189	Mini Billboard - 30K Tile Logo - 4K		Video is 30 seconds. Tile and Mini Billboard are both static.	Approved Third Party	Tile will be a horizontal logo and will appear on a white background so avoid using white text (use black or color instead). Closely crop the logo to avoid empty white space. The height should be 12 pixels and the width will depend on the length of the word, with a maximum of 132 pixel wide. MORE...

ROS and Section Front Ad Unit Specs

Ad Type	Dimensions	File Size	Video File Size (Streaming Only)	Animation	Serving Options	Notes
Pushdown	970 x 418 when expanded 970x66 when retracted.	60K initial 100K polite	2.2 MB	7 seconds on auto expanded (30 secs on re-expand)	Approved Third Party	Auto-expands once per user per day. Must be click to expand and click to close Auto-expands for 7-seconds can re-expand with up to 30 seconds animation. MORE...
Billboard	960 x 90. Expandable downwards up to 960 x 270	50K initial 100K polite	1.5 MB	Up to 30 seconds	Approved Third Party	Must be user initiated click to expand and click to close.
XXL Box	468 wide x 648 tall. Expandable to 936 x 648	80K initial 100k polite	1.5 MB	Up to 30 seconds	Approved Third Party	Must be user initiated click to expand and click to close. Unit runs on article pages only. MORE...
Half Page Ad	300 x 600. Expandable to the left up to 504 x 600.	60K initial 100k polite	1.5 MB	Up to 30 seconds	Approved Third Party	Can be either click to expand and click to close or roll-over to expand and roll-off to collapse. Hotspot for roll over should be restricted to a button and no larger then 30% of the ad. Rollover over to expand must have a 1 second delay. Rolling off will close the ad. MORE...
FilmStrip	300 x 600	60K initial	1.5 MB	Up to 30 seconds	Approved Third Party	May have up to 100k for each subsequent load.
Portrait	300 x 1050. Expandable to the left with a height no greater then 300px and subject to approval.	80K initial	2.2 MB	Up to 30 seconds	Approved Third Party	May have up to 100k for each subsequent load.
Leaderboard	728 x 90 expandable downward to 728x270.	40K initial 100k polite	1.5 MB	Up to 30 seconds	Approved Third Party	May have rollover to expand. Hotspot for roll over should be restricted to a button and no larger then 30% of the ad. Rollover over to expand must have a 1 second delay. Rolling off will close the ad. MORE...
Business Section Front Ears	Two units both 184 x 90	15K	N/A- Static	Static	Site Served	Two ads will appear concurrently on either side of The New York Times nameplate. We encourage advertisers to use the ad space on the left side of the masthead to display their company name or tagline, and the right side ad position should display a complimentary message to the left hand position. The ads should be tied together in both the messaging and visual elements. Any call to action should avoid language such as "click here," "buy now," "download now" or any such variation. In some cases the same ad may be used in both spaces, but separate tags need to be provided. MORE...
Business Section Front Expandable Ears	Two units both 184 x 90 Right Ear can expand to 184x450	20K initial 80k polite	No video allowed	Non-expanded animation up to 3 seconds 30 seconds animation in the expand state	Approved Third Party	Two ads will appear concurrently on either side of The New York Times nameplate. We encourage advertisers to use the ad space on the left side of the masthead to display their company name or tagline, and the right side ad position should display a complimentary message to the left hand position. The ads should be tied together in both the messaging and visual elements. Any call to action should avoid language such as "click here," "buy now," "download now" or any such variation. Right Ear can either be click to expand and click to collapse or rollover to expand and roll off to collapse. The rollover must have a one second delay to expand. MORE...
Big Ad / IMU	300x250. Expandable up to 504 x 250. Must expand to the left. Can be either click to expand and click to close or roll-over to expand roll-off to collapse	40K initial 100K polite	1.5 MB	Up to 30 seconds	Approved Third Party	May have rollover to expand. Hotspot for roll over should be restricted to a button and no larger then 30% of the ad. Rollover over to expand must have a 1 second delay. Rolling off will close the ad. MORE...
Video Interstitial	800 x 450 (16:9 aspect ratio)	50k initial	6MB (preferred)	Up to 30 seconds	Site Served	Video can be any size under the 800 x 450 container Can also include an 88x31 Logo (10k). Please submit assets a minimum of 5 business days before the campaign is scheduled to launch. MORE...
Pre-roll Video Ad	504 x 284 (16:9 aspect ratio)		6MB (preferred)	Up to 30 seconds	Site Served	Displays television-quality streaming video in a 504 x 284 (16:9 aspect) pre-roll ad prior to video content. Please submit a .mov file (16:9 Aspect Ratio) with (optional) impression-tracking pixels, quartile pixels, and click command. Static 300x250 companion ad should also be submitted or trafficked in a separate 3rd-party tag. Max file size 40K. MORE...
Featured Product	120 x 90 GIF	10K	N/A- Static	Static	Site Served	50 character headline 50 hyperlinked text characters 90 text characters
Travel Section Front Marketplace	88 x 31	2K max	N/A- Static	None	Approved Third Party	Text - 4 line of text, 14 characters per line (including spaces)
Section Front Share of Voice	336 x 46	20K initial 100K polite	N/A- Static	336x46 initial state must be static	Approved Third Party	The unit can animate once the user initiates action and expands the ad, but when the expandable is deactivated and the unit returns to it's 336x46 state-It must be static. Video must have start, stop buttons - may run for 15 sec Audio: may be auto, must have mute button. Check with your Sales rep on the section placements as some accept expandable while others are static. MORE...
Travel Featured Deal	120 x 90 GIF	15K	N/A- Static	Static	Site Served	Headline: 50 characters (including spaces) Copy: 50 characters, (including spaces) 100 text characters total (including spaces) MORE...
Full Page Interstitial	Up to 640 x 480	60K initial 100K polite	N/A- Static	Up to 15 seconds	Approved Third Party	Third party served interstitials must be built as an in-page unit this will be added into an NYTimes interstitial template. MORE...
Featured Product - Technology Section	max 160x105 GIF	15K	N/A- Static	Static	Approved Third Party	50 character headline 50 hyperlinked text characters 90 text characters
Site for a Day	86 x 60	15K	N/A- Static	Static	Site Served	2 lines of text; Max 68 characters
Section Front Marketplace	88 x 31	2K	N/A- Static	Static	Site Served	4 lines of text, 14 characters per line max (including spaces) Previously submitted ads in the 86x40 size will still be accepted. MORE...
Movie Showtimes Sponsorship	88x31 gif/jpg	5K	N/A- Static	No	Site Served
Site Search Sponsorship	88 x 31	3K	N/A- Static	Static	Site Served
Theater Tile	160 x 90	10K	N/A- Static	N/A- Static	N/A&n ← Back to Specs © 2013 The New York Times Company The New York Times