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    NYT DATA POLICY

    Data Policy Principles
    No third parties may collect or use any data gathered from NYT’s digital products without the express written permission of The New York Times.

    This data includes but is not limited to:

    • NYT web site or platform usage, behaviors and clickstream data
    • Traffic patterns or analytics related to NYTimes.com users and site usage
    • Context, content and any identifying marks of The New York Times
       

    ADVERTISERS & AGENCIES
    Advertisers, their agencies, vendors and other advertising-related third parties are prohibited from collecting user data on NYTimes.com or NYT’s other digital properties. These third parties may not capture this data for subsequent ad segmentation or targeting information, or for retargeting messages to those users on other web sites.


    If any advertisement or associated data elements are deemed in conflict with the policies, the advertiser or agency will be notified so that modifications can be made.
     

    In addition, all advertising-related data activity by a third party on any digital platforms of The New York Times (e.g., via any advertising unit, widget, pixel, script or other data element) must be disclosed and pre-approved in the insertion order and contract.

     

    Technical and Process Guidelines for all Third Parties

    The following guidelines must be adhered to on NYTimes.com or on any of NYT’s other digital properties:

    Process Guidelines

    • All pixels, cookies, scripts or other tracking technology must be disclosed and pre-approved prior to running.
    • Any of the above that collect Personally Identifiable Information (PII), browsing history, or other information that can be “tied back” to PII are prohibited.
    • The use of mechanisms that store or retrieve data on NYTimes.com must comply with the Privacy Policy. 
    • The domain owner of the cookie must supply The New York Times with a link to the end-user Privacy Policy.  This Privacy Policy must contain clear instructions on the process to opt out of the domain owner’s services controlled by that cookie.

    Cookies (files that are stored on user’s computers and identify that computer)

    • No cookie may be used for the purposes of retargeting, behavioral remarketing, or targeting any advertisements, segment categorization or any form of syndication which is related to The New York Times, its content, or its users.
    •  All cookies must contain a functioning expiration date and expire less than 24 months from the time the cookie is set.

    Pixels (clear gifs/web beacons that load on a page but don’t store on your computer)

    • Pixels may not add to the overall page latency during loading.
    • Pixels must be able to support 4,000 seconds of http traffic.
    • Pixels can only load after the online advertising unit itself loads using a “polite download” technique.
    • Pixels may only trigger a single DNS lookup.

    Other Technologies

    • Flash cookies, HTML5 storage or any forms of Locally Stored Objects on users’ computers or technology devices are prohibited.
    • JavaScript file may not exceed 1K in size.
    • Redirects are not permitted.  Only direct requests can be made.

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