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Online / Online Ad Format Details - BB

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    Please note that NYTimes does not accept iframes for any ad unit.

    Ad Type Dimensions Expandable Dimensions
    (All expandable ads must be 3rd party served.)    		 File Size
    Doublebill 970 wide x 250 tall closed unit is 300 x 250 970 wide x 250 tall Initial - 60K
    Secondary - 100k
    Fixed Panel 336 wide x 700 tall No 60K
    Push Down 970 wide x 418 tall when expanded 970x66 when retracted. 970 wide x 418 tall expanded, auto-expands once per user per day 60K
    XXL Box 468 wide x 648 tall 936 wide x 648 tall 80K
    Half Page Ad Min 300 x 600
    Max 336 x 850    		 Expandable up to 504 x 850.
    Must expand to the left.    		 60K
    Leaderboard 768 x 90 or
    728 x 90    		 Expandable up to 768 x 270.
    Must expand downwards.    		 40K
    Billboard 960 x 90 Expandable to 960 x 270 50K
    Big Ad / IMU Min 250 x 250
    Max 336 x 280    		 Expandable up to 504 x 280.
    Must expand to the left.    		 40K
    Home Page Big Ad 336 x 280
    300 x 250    		 Expandable up to 504 x 280.
    Must expand to the left.    		 40K
    Full Page Interstitial Up to 640 x 480. n/a 60K initial
    100K total
    Video Interstitial 800 x 356
    (16:9 aspect ratio)    		   6MB (preferred)
    Pre-roll Video Ad 504 x 284
    (16:9 aspect ratio)    		   1MB
    Floating and Overlay Ads 400 x 300 maximum area usage N/A 60K initial
    100K total
    Featured Product 120 x 90 GIF   10K
    Travel Section Front Marketplace 88 x 31   2K max
    Travel Featured Deal 120 x 90 GIF   15K
    Section Front Share of Voice 336 x 46 336 x 250 20K initial, 100K total
    Featured Product - Technology Section max 160x105 GIF   15K
    Pre-Home Page Interstitial (Welcome Ad) 900 x 500   Initial - 60K Secondary - 100k
    Home Page Share of Voice Two units both 184 x 90   15K
    Home Page Partner Box 120 x 90   10K
    Home Page Marketplace 88 x 31   2K
    Home Product Marketplace Feature (Large version)
    (Real Estate/Owning a Home)    		 Large Photo: 230w x 160h
    Small Photo:
    75w x 75h
    Logo: 78wx36h    		    
    Home Product Marketplace Feature (Small version)
    (Articles, Home & Garden Section Front)    		 Large Photo: 160w x 105h
    Logo: 78x36    		    
    Home Product Marketplace Button 160w x 60h   5K
    Markets Sponsor 120 x 60 min
    Up to 163 x 60    		   5K
    Section Front Marketplace 88 x 31   2K
    Site for a Day 86 x 60   15K
    Text Links 65 characters    
    Movie Showtimes Sponsorship 88x31 gif/jpg   5K
    Site Search Sponsorship 88 x 31   3K
    Theater Tile 160 x 60   10K
    MyTimes Module Sponsorship 88 x 31   3K
    Most Popular Sponsorship 88 x 31   3K
    Home Page Advantage 120 x 90 min
    Up to 163 x 90    		   10K
    Marketing Module 336 x 280    
     
     
    Ad Programs
    Ad Type Dimensions Expandable Dimensions
    (All expandable ads must be 3rd party served.)    		 File Size
    Multimedia Package See specs for Pre-roll video    
    Homepage: TimesCast
    • Timestop - 970 x 30
    • tc-spon - 80 x 17
    • VideoPlayerAd - 335 x 189
    • VideoPlayerAd_pre-roll - 335 x 189
    		  
    • Timestop - 30K
    • tc-spon - 4K
    Surround Session Required: Big Ad/IMU, Leaderboard, Optional: Half Page Ad.  
    • Big Ad/IMU - 40K
    • Leaderboard - 40K
    • Half Page Ad - 60K
    Site Session ***(Current Specs) Required: Big Ad/IMU, Skyscraper, Leaderboard, Optional: Half Page Ad.  
    • Big Ad/IMU - 40K
    • Leaderboard - 40K
    • Half Page Ad - 60K
    Section Front
    Road Block    		 Big Ad IMU, Leaderboard  
    • Big Ad/IMU - 40K
    • Leaderboard - 40K
    Print This Sponsorship 88 x 31   3K
    Email This Sponsorship
    • Big Ad (336 x 280, 300 x 250) or Half Page Ad (336 x 850), Logo Button (88 x 31)
    • For text e-mail: 50 Character Headline, 5 lines of text max, 60 characters per line (about 45 words)
    • For html e-mail: 120 x 60 static gif plus 5 lines of text max, 60 characters per line (about 45 words)
    • 88 x 31: 2K
    • Big Ad: 40K
    • Half Page: 60K
    • 120 x 60: 5K
    • Large Rectangle - 40K
    • Leaderboard - 40K
    • Half Page Ad - 60K
    Sponsored Archive A combination of the following: leaderboards, big ads. Normal specs for these positions apply, with the following exceptions: uninitiated sound is accepted, unlimited animation is accepted. See specs for leaderboards, big ads.  
    Sponsored Topic Search A combination of the following: leaderboards, big ads. Normal specs for these positions apply, with the following exceptions: uninitiated sound is accepted, unlimited animation is accepted. See specs for leaderboards, big ads.  
    Custom Crossword Sponsorship Required :728x90 leaderboards (30K), 88x31 button(5K), Section Front Promo text Expandable ads can expand up to 768x270. Must expand downwards. 5K button, 30K 728x90
     
     
    Health Section
    Ad Type Dimensions Expandable Dimensions
    (All expandable ads must be 3rd party served.)    		 File Size
    Health & Fitness Tools Sponsorship 88 x 31   5K
    Health Search Sponsored Button 120 x 60 120 x 120 15K

     


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