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The Psychology of Sharing
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The Psychology of Sharing

There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap.

This study uncovers:

  • Primary motivations for sharing
  • Six sharing personas
  • Essential steps for marketers aiming to get their content shared
  • Impact of sharing on Information Management
  • Cycle of sharing
  • Enduring role of e-mail in the age of social media