Newspaper
For an insightful view of the world, there’s no paper like The New York Times. For more than 150 years, Times readers have expected their newspaper to provide the most thorough and uncompromising coverage in the world. The Times has won more Pulitzer prizes than any other news organization and remains No. 1 in overall reach of U.S. opinion leaders.
Source: 2011 U.S. Opinion Leaders Study, Erdos and Morgan
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Editorial Calendar 2012
Special Section Issue Date Reservation Close Material Deadline Color B/W Color B/W Wealth/Personal Finance 2/09/12 1/27/12 1/30/12 1/30/11 2/03/12 Continuing Education 3/01/12 2/17/12 2/21/12 2/21/12 2/24/12 Retirement 3/08/12 2/24/12 2/27/12 2/27/11 3/02/12 Museums 3/15/12 2/17/12 2/20/12 2/20/12 2/24/12 Your Money 3/22/12 3/09/12 3/12/12 3/12/12 3/16/12 Energy 3/29/12 3/16/12 3/19/12 3/19/12 3/23/12 DealBook 4/05/12 3/23/12 3/26/12 3/26/12 3/30/12 Business Travel 5/03/12 4/20/12 4/23/12 4/23/12 4/27/12 Retirement 5/10/12 4/27/12 4/30/12 4/30/12 5/04/12 Personal Tech 5/31/12 5/18/12 5/21/12 5/21/12 5/25/12 Retirement 9/12/12 8/31/12 9/04/12 9/04/12 9/07/12 DealBook 9/26/12 9/14/12 9/17/12 9/17/12 9/21/12 Cars 10/05/12 9/21/12 9/24/12 9/24/12 10/02/12 Wealth/Personal Finance 10/17/12 10/05/12 10/08/12 10/08/12 10/12/12 Energy 10/24/12 10/12/12 10/15/12 10/15/12 10/19/12 Fine Arts & Exhibitions 10/28/12 10/05/12 10/10/12 10/10/12 10/18/12 Giving 11/09/12 10/22/12 10/26/12 10/26/12 11/07/12 Your Money 11/14/12 11/02/12 11/05/12 11/05/12 11/09/12 Personal Tech 12/05/12 11/26/12 11/28/12 11/28/12 11/30/12 -
Newspaper Section Descriptions
Main News
Extensive coverage of the leading events and issues of the day, global and national. Features the editorial page and Op-Ed articles contribu
Business Day
Exclusive business reporting and a different focus daily: media and marketing Monday, business travel Tuesday, commercial real estate Wednes
The Arts
Features reviews, artist profiles, industry updates on film, theater, television, music, books, dance and more. Monday-Thursday.
Sports
Focuses on New York teams and events and delivers full reports and compelling columns on all the big games, big issues and big personalities
Science Times
Written for readers with an interest in health, climate and all matters of science from astronomy to zoology. Tuesday.
Dining
Exceptional recipes, kitchen product features, cookbook reviews, Mark Bittman’s "The Minimalist" column, wine tasting and, of course, Sam Si
Home
Showcases engrossing articles on architecture, design, furnishings, gardening, home improvement and real estate, as well as expert advice on
ThursdayStyles
Covers every aspect of stylish living. From unique shopping experiences in New York and beyond, to noteworthy skincare treatments and trends
Weekend Arts
Spotlights the openings of major shows, films, art exhibitions and activities for children. Features "The Listings," with capsule reviews of
Arts & Leisure
The Sunday Times section that defines the cultural scene — the men and women at its forefront, what's coming soon.
Travel
Offers expert advice for destinations around the world and provides tips on everything from hotels to restaurants to vacation deals. Include
Book Review
Shaping reading lists for generations. Compelling reviews and, of course, the expanded best sellers lists.
Sunday Review
Features a wrap-up of the past week's events and articles with fresh perspectives on the news. Also includes an expansive list of employment
Sunday Business
Focuses on the global business arena, the markets and personal finance. Includes the Help Wanted listings and display ads of Job Market.
SundayStyles
SundayStyles invites readers into the world of fashion, shopping, weddings and celebrations, and chic destinations — a true cultural diary o
Real Estate
The premier destination for property seekers throughout the country, this section provides comprehensive listings and examines the trends af
Metropolitan
Readers in the tri-state area receive the Metropolitan Section. Zoned five ways — The City, Connecticut, Long Island, New Jersey and Westche
Automobiles
Every Sunday, the Automobiles section provides comprehensive car listings, the latest industry news and the newest car models.
SportsSunday
Focuses not only on New York teams and events, but also delivers full reports and compelling columns on all the big games, big issues and bi
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Special News Sections Descriptions
Business Travel
Addresses a broad range of issues and provides key information to help business travelers best navigate the constantly changing industry, in
Cars
Find out what truly drives America — from the best-selling models to the latest automotive innovations.
Continuing Education
Explores who is going back school to obtain new insights and degrees — for business and pleasure.
DealBook
Sheds light on how businesses and consumers are responding to the scarcity of fossil fuels, defining what it means to be energy-conscious an
Giving
With articles on private and corporate foundations, charitable institutions and individual recipients of generosity, the section reviews cur
Museums
Provides in-depth coverage on the most important issues and trends in the art world.
Personal Tech
Reports on the latest and greatest in technological trends and gadgets.
Retirement
Broaches the issue of when to retire and provides strategy and expert opinions on topics ranging from 401ks, to long-term care Insurance, to
Wealth/Personal Finance
Provides tips on personal investing, building and sustaining family wealth and the art of collecting and connoisseurship.
Your Money
Focuses on personal finance and provides tips for improving financial well-being.
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Audience
New York Times Newspaper Overview Audience 4,784,000 Demographics Male 52% Female 48% Median Age 49 Median HHI $99,645 College+ 65% Professional/Managerial 40% C-Suite/Top Management 12%
Source: MRI Spring 2011. Based on net Weekday/Sunday readership