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Get instant updates on our mobile site (m.nytimes.com), which is designed for display on PDAs, smartphones and other handheld devices. In addition, our mobile apps for the iPhone, iPad and Android provide device-specific views of the news.

Specs

  • Ad Opportunities

    iPhone/iTouch Newsreader App

    Preview | Specs

    Fixed home page and content targeted opportunities via fixed banner and full-page rich media interstitial


    The Scoop NYC iPhone/iTouch App

    Preview | Specs

    One month sponsorship featuring fixed banner ads and full-page rich media interstitials


    iPhone/iTouch Real Estate App

    Preview | Specs

    One month 25% SOV opportunity via fixed banner


    Android Newsreader App

    Preview | Specs

    Fixed home page and rotational opportunities via fixed banner


    Mobile Site

    Preview | Specs

    Fixed home page and content targeted opportunities via fixed banner


    Windows 7.5 Smartphone App

    Specs

    Monthly 50% SOV sponsorship includes home page and article page banner placements



     

  • Audience

        Unique Audience Composition Index
    Total Audience (13+)   10,280,000 100% 100
             
    Gender Male 6,245,000 61% 125
      Female 4,035,000 39% 76
             
    Age 18-24 2,526,000 25% 195
      25-54 6,102,000 59% 115
             
    Household Income $100,000+ 3,747,000 37% 141
             
    Education College grad+ 5,242,000 51% 137
      Graduate degree 2,178,000 21% 171
             
    Employment Status Any employed 7,013,000 68% 130
      Full-time student 2,122,000 21% 140
             

    Source: comScore MobiLens, January 2013